The Business of Brand Management | Page 8

SHORTS

Editorials

The city as a brand. (2/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

Editorials

The core topics for efficient brand management.

To function well, the brand must be part of the corporate strategy and not just lip service. To achieve this, a number of prerequisites must be met […]

Editorials

MAKING THE FLOW WORK. A BRAND MANIFESTO.

First of all: I was involved in this project. The creativity - both in terms of content and design - inspired me, even though almost every rule […]

Editorials

The city as a brand. (1/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

Editorials

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Prof. Dr. Jürgen Häusler

A Modest Proposal

Miracles cannot reasonably be expected from the Olympic Games either. Such wishful thinking is obviously due to the intoxication of the party night: "The success of the […]

Editorials

Bullshit makes money.

There is no question that we are living in an era with an excessive focus on profit and competition. And the world of brands has also changed […]

Editorials

A clever brand book. Unintentional.

Prof. Dr. Jürgen Häusler

A Modest Proposal

The author(Jens Wietschorke) is interested in: "Where modernity was invented". And he examines two options: "Vienna - Berlin". This is the title of the book published by […]

Opinions

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Prof. Dr. Jürgen Häusler

A Modest Proposal

Miracles cannot reasonably be expected from the Olympic Games either. Such wishful thinking is obviously due to the intoxication of the party night: "The success of the […]

Opinions

Bullshit makes money.

There is no question that we are living in an era with an excessive focus on profit and competition. And the world of brands has also changed […]