Category: Library | Page 19 | The Business of Brand Management

To Be Discussed

Dear reader, Identity means the perception of one's own situation and characteristics, manifested through specific personality traits, beliefs, forms of expression and actions - and sometimes through […]

English

Deutsch

Alexander Rauch Do soccer fans and investors tick the same way? XII
2024

Editorials

The city as a brand. (1/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

English

Deutsch

Dr. Eric HäuslerProf. Dr. Jürgen Häusler The city as a brand. (1/6) XII
2024

Shorts

Global brands on a shrinking course?

Alexander Rauch

To Be Discussed

Dear reader, Big news from Audi: in China, the country to which the Volkswagen Group has unconditionally surrendered itself, Audi will soon exist twice as a brand! […]

English

Deutsch

Alexander Rauch Global brands on a shrinking course? XI
2024

Opinions

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Prof. Dr. Jürgen Häusler

A Modest Proposal

Miracles cannot reasonably be expected from the Olympic Games either. Such wishful thinking is obviously due to the intoxication of the party night: "The success of the […]

English

Deutsch

Prof. Dr. Jürgen Häusler The Party Is Over. Where does the Paris city brand stand after the Olympics? VIII
2024

Opinions

Bullshit makes money.

Günther Misof

There is no question that we are living in an era with an excessive focus on profit and competition. And the world of brands has also changed […]

English

Deutsch

Günther Misof Bullshit makes money. V
2024

Zurück 1 … 19 … 21 Weiter

Shorts

Do soccer fans and investors tick the same way?

Alexander Rauch

To Be Discussed

Dear reader, Identity means the perception of one's own situation and characteristics, manifested through specific personality traits, beliefs, forms of expression and actions - and sometimes through […]

The city as a brand. (1/6)

Dr. Eric Häusler Prof. Dr. Jürgen Häusler

A series of six articles. It must be the dream of every ambitious brand maker: to turn a city into a strong city brand. It is certainly […]

Global brands on a shrinking course?

Alexander Rauch

To Be Discussed

Dear reader, Big news from Audi: in China, the country to which the Volkswagen Group has unconditionally surrendered itself, Audi will soon exist twice as a brand! […]

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Prof. Dr. Jürgen Häusler

A Modest Proposal

Miracles cannot reasonably be expected from the Olympic Games either. Such wishful thinking is obviously due to the intoxication of the party night: "The success of the […]

Bullshit makes money.

Günther Misof

There is no question that we are living in an era with an excessive focus on profit and competition. And the world of brands has also changed […]

English

Deutsch

Zurück 1 … 16 17 18 19 20 21 Weiter

Library

Do soccer fans and investors tick the same way?

The city as a brand. (1/6)

Global brands on a shrinking course?

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Bullshit makes money.

Do soccer fans and investors tick the same way?

The city as a brand. (1/6)

Global brands on a shrinking course?

The Party Is Over. Where does the Paris city brand stand after the Olympics?

Bullshit makes money.

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