Category: Library | Page 20 | The Business of Brand Management

IMPULSE

Holism has become a buzzword in many areas. This is also the case in branding and marketing, where the term does not describe a fad, but rather […]

English

Deutsch

Prof. Gregor Ade "Holistic": more than just a buzzword. III
2025

Shorts

Who cares?

Alexander Rauch

TO BE DISCUSSED

Dear reader, The other day at the kitchen table: The fourteen-year-old reports that a schoolmate - let's call him Jan-Torben - has done all his English work […]

English

Deutsch

Alexander Rauch Who cares? III
2025

Editorials

Dortmund: On the way to becoming Germany's strongest city brand

Johannes Christensen

Dortmund - a city with history, character and a future. But how can all these facets be united in a clear message? A comprehensive branding process was […]

English

Deutsch

Johannes Christensen Dortmund: On the way to becoming Germany's strongest city brand III
2025

Opinions

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Prof. Dr. Jürgen Häusler

A Modest Proposal

It exists: an organization that promotes the USA as a brand worldwide. Even now: "Brand USA"(https://www.thebrandusa.com/) is looking for more employees. At least for now. As a public-private partnership, […]

English

Deutsch

Prof. Dr. Jürgen Häusler "Make America Great Again!"Or: The Brand Strategist as Court Jester? III
2025

Shorts

Government efficiency or brand destruction?

Walter Brecht

To be discussed

Dear reader, Since Elon Musk has been rampaging around as Donald Trump's chief advisor or personal cost-cutter (official title: "Special Government Employee"), he has not only cut […]

English

Deutsch

Walter Brecht Government efficiency or brand destruction? III
2025

Zurück 1 … 20 … 25 Weiter

Shorts

"Holistic": more than just a buzzword.

Prof. Gregor Ade

IMPULSE

Holism has become a buzzword in many areas. This is also the case in branding and marketing, where the term does not describe a fad, but rather […]

Who cares?

Alexander Rauch

TO BE DISCUSSED

Dear reader, The other day at the kitchen table: The fourteen-year-old reports that a schoolmate - let's call him Jan-Torben - has done all his English work […]

Dortmund: On the way to becoming Germany's strongest city brand

Johannes Christensen

Dortmund - a city with history, character and a future. But how can all these facets be united in a clear message? A comprehensive branding process was […]

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Prof. Dr. Jürgen Häusler

A Modest Proposal

It exists: an organization that promotes the USA as a brand worldwide. Even now: "Brand USA"(https://www.thebrandusa.com/) is looking for more employees. At least for now. As a public-private partnership, […]

Government efficiency or brand destruction?

Walter Brecht

To be discussed

Dear reader, Since Elon Musk has been rampaging around as Donald Trump's chief advisor or personal cost-cutter (official title: "Special Government Employee"), he has not only cut […]

English

Deutsch

Zurück 1 … 17 18 19 20 21 22 23 … 25 Weiter

Library

"Holistic": more than just a buzzword.

Who cares?

Dortmund: On the way to becoming Germany's strongest city brand

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Government efficiency or brand destruction?

"Holistic": more than just a buzzword.

Who cares?

Dortmund: On the way to becoming Germany's strongest city brand

"Make America Great Again!"Or: The Brand Strategist as Court Jester?

Government efficiency or brand destruction?

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